Dear Freyas,
At 27, I launched the UK's first women's-only fitness club in 2015, challenging industry norms while investors called my vision "lunacy." I saw an opportunity where they saw limitations and secured two successful investment rounds.
My journey through women's health has been deeply personal: navigating incontinence after surgery, supporting someone through early menopause at 28, holding space through an 8-month stillbirth, and walking my own fertility preservation path.
I am not a mother and don't know if I'll become one. But my determination to transform women's health runs deep. I will fearlessly champion women's right to more options and less BS.
I bring substance: Level 4 Personal Trainer, Pre/Post Natal specialist, PN Level 2 nutritionist, with 15+ years in women's wellness.
My body has lived many lives, professional dancer, Ironman triathlete, and now at 39, simply an evolving gym-goer. Confession: I'm not naturally drawn to social media, so be gentle if you spot me there!
Hope to see you in our programs.

(aka "the little tornado")
Pelvic Health Specialist & Founder of Freya Fit

(Freya) is the bold Nordic goddess of fertility & transformation.
She is celebrated for her beauty, creative energy, and independent spirit. She is a divine guide through major life changes, Freja helps people shed old identities and embrace new beginnings with courage and wisdom.
Discovery Our Brand Story
