FREYA FIT PRIVACY POLICY
Last Updated: December 18, 2025
INTRODUCTION
THIS NOTICE DESCRIBES HOW PERSONAL DATA (DEFINED BELOW) AND/OR MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED BY FREYA FIT LLC AND HOW YOU CAN OBTAIN ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY.
We believe that privacy and transparency about the use of your Personal Data are of utmost importance. Therefore, our privacy practices are intended to comply with all applicable laws related to privacy and the use and disclosure of Personal Data. Additionally, in this Privacy Policy, we provide you detailed information about our collection, use, maintenance, and disclosure of your Personal Data. The Privacy Policy explains what kind of information we collect, when and how we might use your Personal Data, how we protect Personal Data, and your rights regarding your Personal Data.
For additional information related to how we use and disclose your Personal Data, please contact [email protected].
Note Regarding Third-Party Sites. Our Services may contain links to other sites that are not operated by Freya Fit. If you click a third-party link, you will be directed to that third party’s site. We strongly advise you to review the privacy policy(ies) of every site you visit. Freya Fit has no control over and assumes no responsibility for the content, privacy policies, or practices of any third-party sites or services. This Privacy Policy does not apply to your use of or access to any third-party sites or services.
Agreement to Privacy Policy Terms. BY ACCESSING AND/OR USING THE SERVICES, YOU ARE ACKNOWLEDGING THAT YOU HAVE READ AND AGREE TO THE TERMS OF THIS PRIVACY POLICY. IF YOU DO NOT AGREE, YOU MUST IMMEDIATELY CEASE USING THE SERVICES.
Privacy Policy Updates. Please note that we occasionally update this Privacy Policy, and it is your responsibility to stay up to date with any amended versions. Any revisions to the Privacy Policy will be posted on Freya Fit’s website. Any changes to this Privacy Policy will be effective immediately upon providing notice via the Freya Fit website and will apply to all Personal Data that we maintain, use, and disclose. If you continue to use the Services following such notice, you are agreeing to those changes.
Account Deletion. If at any point you no longer agree to the use and disclosure of Personal Data, as described in this Privacy Policy, you can delete your user account on the Freya Fit website (“User Account”) by sending a deletion request to [email protected] with the following information:
- Your login email address; and
- A statement that you are requesting account deletion.
Questions or Concerns. If you have any questions or concerns after reading this Privacy Policy, please do not hesitate to contact us at [email protected]. We appreciate your feedback.
SECTION 1: COLLECTION AND USE OF PERSONAL DATA
Types of Personal Data Collected by Freya Fit. We collect four types of information from our users: (i) demographic data; (ii) health data; (iii) support data; and (iv) technology data. Each category of data is explained in depth below.
Demographic Data: Freya Fit collects demographic data from users, which may include, but not be limited to, your name, phone number, and e-mail address. The collection of this demographic data is primarily used to create your User Account, which you can use to securely receive the Services, and to help guide you towards selecting the best Services.
Health Data: In addition to demographic information, we collect information regarding your health conditions, including, but not limited to, stage of life, physical activity and fitness levels, diagnoses, medical history, pregnancy history and data, pelvic health data, exercise completion data, and symptoms. We collect this information to provide you with the Services.
Support Data: If you contact us for support or to lodge a complaint, we may collect technical or other information from you through log files and other technologies, some of which may qualify as Personal Data. Such information will be used for the purposes of troubleshooting, customer support, updates, and improvement of the Services in accordance with this Privacy Policy.
Technology Data: We use common information-gathering tools, such as log files, cookies, web beacons, and similar technologies to automatically collect information, which may contain Personal Data from your computer or mobile device as you navigate our Services or interact with emails or other communications we have sent you. The information we collect may include your IP address (or proxy server), device and application identification numbers, location, browser type, Internet service provider and/or mobile carrier, the pages and files you viewed, your searches, your operating system and system configuration information, and date/time stamps associated with your usage. This information is used to analyze overall trends, help us provide and improve our Services, and ensure the proper functioning and security of the Freya Fit website.
Payment Data: We collect payment data, including your credit card or bank account information and billing information to process your purchase(s) of our services.
Freya Fit’s Use of Personal Data. Freya Fit processes your Personal Data based on legitimate business interests, the fulfillment of our Services to you, compliance with our legal obligations, and/or your consent. We only use or disclose your Personal Data when it is legally mandated or where it is necessary to fulfill those purposes described in this Privacy Policy. Where required by law, we will ask for your prior consent before disclosing your Personal Data to a third party.
More specifically, Freya Fit processes your Personal Data for the following legitimate business purposes:
- To provide Services.
- To fulfill our obligations to you under the Terms of Service.
- To communicate with you about and manage your User Account.
- To properly store and track your data within our system.
- To respond to lawful requests from public and government authorities, and to comply with applicable state/federal law, including cooperation with judicial proceedings and court orders.
- To protect our rights, privacy, safety, or property, and/or that of you or others by providing proper notices, pursuing available legal remedies, and acting to limit our damages.
- To handle technical support and other requests from you.
- To enforce and ensure your compliance with our Terms of Service or the terms of any other applicable services agreement we have with you.
- To manage and improve our operations and the Freya Fit website, including the development of additional functionality.
- To manage payment processing.
- To evaluate the quality of Services you receive, identify usage trends, and improve your user experience.
- To keep our Services safe and secure.
- To send you information about changes to our terms, conditions, and policies.
- To allow us to pursue available remedies or limit the damages that we may sustain.
Personal Data Processing. The Personal Data we collect through the Services will be stored on secure servers in the United States. Personal Data may be transmitted to our third-party providers, such as payment providers, which may store or maintain your data on their secure servers.
Payment Data. We use third-party payment processors to handle payment transactions, which may include, but not be limited to, Stripe and PayPal. These payment processors collect, use, and store your payment information in accordance with their own privacy policies and applicable security standards, including PCI-DSS requirements. We do not store or maintain your full credit card or bank account numbers on our servers. We use payment data solely to process transactions, manage billing, prevent fraud, comply with legal obligations, and maintain records of purchases. We retain limited payment information, such as transaction history and partial payment identifiers (e.g., last four digits of a card), for accounting, tax, and legal compliance purposes. Payment data will only be shared as necessary to prevent fraud, comply with applicable laws, respond to lawful requests, or enforce our terms.
Disclosures of Personal Data. We may share your personal information with the following categories of individuals/entities:
Business Partners and Vendors: We share Personal Data with a limited number of partners, service providers, and other persons/entities who help run our business (“Business Partners”). Specifically, we may employ third-party companies and individuals to facilitate our Services, provide Services on our behalf, perform Service-related functions, or assist us in analyzing how our Services are used. Our Business Partners are contractually bound to protect your Personal Data and to use it only for the limited purpose(s) for which it is shared. Business Partners’ use of Personal Data may include, but is not limited to, the provision of services such as data hosting, IT services, customer services, and payment processing.
Our Advisors: We may share your Personal Data with third parties that provide advisory services to Freya Fit, including, but not limited to, our lawyers, auditors, accountants, and banks (collectively, “Advisors”). Personal Data will only be shared with Advisors if Freya Fit has a legitimate business interest in the sharing of such data.
Third Parties Upon Your Direction or Consent: You may direct Freya Fit to share your Personal Data with third parties. Upon your request and consent, we may share such Personal Data with those third parties that you identify.
Third Parties Pursuant to Business Transfers: In the event of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of Freya Fit’s corporate entity, assets, or stock (including in connection with any bankruptcy or similar proceedings), we may share your Personal Data with a third party.
Government and Law Enforcement Authorities: If reasonable and necessary, we may share your Personal Data to (i) comply with legal processes or enforceable governmental requests, or as otherwise required by law; (ii) cooperate with third parties in investigating acts or omissions that violate this Privacy Policy or the Terms of Service; or (iii) bring legal action against someone who may be violating the Terms of Service or who may be causing intentional or unintentional injury or interference to the rights or property of Freya Fit or any third party, including other users of our Services.
Personal Data Retention Period
Freya Fit retains your Personal Data only as long as necessary and as required for our business operations, the provision of Services, archival purposes, and/or to satisfy legal requirements. While our standard data retention period is generally five (5) years, the exact period of retention (the “Retention Period”) will depend on: (i) the amount, nature, and sensitivity of the Personal Data; (ii) the personal risk of harm for unauthorized use or disclosure; (iii) the purposes for which we process your Personal Data, including whether those purposes can be achieved through other means; and (iv) business operations and legal requirements. In general, Freya Fit will retain your Personal Data for as long as you maintain a User Account and for only that amount of time required to comply with applicable laws after the User Account is closed.
At the end of the applicable Retention Period, we will remove your Personal Data from our databases and will request that our Business Partners remove any identifiable Personal Data from their databases. If there is any data that we are unable to delete entirely from our systems for technical reasons, we will put in place appropriate measures to prevent any further processing of such data. Please note that once we disclose your Personal Data to third parties, we may not be able to access that Personal Data and we cannot force the deletion or modification of such information by third parties.
If you would like Freya Fit to remove your Personal Data from our system prior to the expiration of the Retention Period, please email us at [email protected] with your request. Your data will be deleted within sixty (60) days following receipt of the request.
De-Identified Data. Freya Fit and its Business Partners reserve the right to continue using de-identified data indefinitely, even after Personal Data has been removed from Freya Fit’s databases. We may continue to disclose de-identified data to third parties in a manner that does not reveal personal information, as described in this Privacy Policy. Our continued use of de-identified data will comport with applicable law. Whenever possible, Personal Data will be de-identified using HIPAA’s de-identification requirements.
Personal Data from Minors. Freya Fit does not knowingly collect Personal Data from individuals under the age of 18. Additionally, our Services are not directed to individuals under the age of 18 at this time. We request that these individuals not provide Personal Data to us. If we learn that Personal Data from users under the age of 18 has been collected, we will deactivate the User Account associated with that data and take reasonable measures to promptly delete such data from our records. If you are aware of a user under the age of 18 accessing the Services, please contact us at [email protected].
SECTION 2: USER RIGHTS
User Rights to Personal Data. As a user of Freya Fit’s Services, you have certain rights relating to your Personal Data. These rights are subject to local data protection and privacy laws, and may include the right to:
- Access Personal Data held by Freya Fit.
- Erase/delete your Personal Data, to the extent permitted by applicable data protection and privacy laws and to the extent technologically feasible.
- Correct or rectify your Personal Data if you believe the Personal Data is incomplete or incorrect.
- Receive communications related to the processing of your Personal Data.
- Restrict or object to the processing of your Personal Data to the extent permitted by law.
- Object to the further processing of your Personal Data, including the right to object to marketing.
- Request that your Personal Data be transferred to a third party, if possible.
- Receive your Personal Data in a structured, commonly used, and machine-readable format.
- Rectify inaccurate personal information and, taking into account the purpose of processing the Personal Data, ensure it is complete.
If you make a request, we have thirty (30) business days to respond to you. If you would like to exercise any of these rights, please contact us at [email protected].
Where the processing of your Personal Data by Freya Fit is based on consent, you have the right to withdraw that consent at any time. If you would like to withdraw your consent or exercise any of the above rights, please contact us at [email protected].
Updating, Correcting, or Deleting Personal Data and User Accounts. You have the right to request restrictions on uses and disclosures of your Personal Data. While we are not required to agree to all restriction requests, we will attempt to accommodate reasonable requests when appropriate.
You may change your email address and other contact information by accessing your Freya Fit User Account. If you need to make changes or corrections to other information, you may contact us at [email protected]. In order to comply with certain requests to limit use of your Personal Data, we may need to terminate your ability to access and/or use some or all of the Services. BY REQUESTING TO LIMIT USE OF YOUR PERSONAL DATA OR DELETE PERSONAL DATA, YOU ACKNOWLEDGE AND AGREE THAT FREYA FIT WILL NOT BE LIABLE TO YOU FOR ANY CORRESPONDING LIMITATION IN THE SCOPE OF SERVICES OR TERMINATION OF SERVICES AS NECESSARY TO COMPLY WITH YOUR REQUEST.
You have the right to request deletion of any Personal Data from your User Account or the Platform. To request deletion of your Personal Data, please email us at [email protected] and include a description of the Personal Data you would like removed. We will respond to all requests for data deletion as soon as reasonably possible.
Should you decide to delete your User Account entirely, you may do so through your Freya Fit User Account dashboard or by emailing [email protected]. By terminating your User Account, you agree that you will not be able to access any information previously contained in your User Account. You further understand that it may not be technologically possible to remove all of your Personal Data from our systems. While we will use reasonable efforts to remove your Personal Data, the need to back up our systems to protect information from inadvertent loss means a copy of your Personal Data may exist in a non-erasable form that will be difficult or impossible for us to locate or remove.
SECTION 3: PROTECTION OF PERSONAL DATA
Personal Data Security. Freya Fit understands the importance of data confidentiality and security. We use a combination of reasonable physical, technical, and administrative security controls to: (i) maintain the security and integrity of your Personal Data; (ii) protect against any threats or hazards to the security or integrity of your Personal Data; and (iii) protect against unauthorized access to or use of such information in our possession or control that could result in substantial harm to you.
While Freya Fit uses reasonable security controls, WE CANNOT GUARANTEE OR WARRANT THAT SUCH TECHNIQUES WILL PREVENT UNAUTHORIZED ACCESS TO YOUR PERSONAL DATA. FREYA FIT IS UNABLE TO GUARANTEE THE SECURITY OR INTEGRITY OF PERSONAL DATA TRANSMITTED OVER THE INTERNET, AND THERE IS NO GUARANTEE THAT YOUR PERSONAL DATA WILL NOT BE ACCESSED, DISCLOSED, ALTERED, OR DESTROYED BY BREACH OF ANY OF OUR PHYSICAL, TECHNICAL, OR ADMINISTRATIVE SAFEGUARDS. ACCORDINGLY, WE DO NOT AND CANNOT ENSURE OR WARRANT THE SECURITY OR INTEGRITY OF ANY PERSONAL DATA YOU TRANSMIT TO US. YOU ASSUME THE RISK THAT UNAUTHORIZED ENTRY OR USE, HARDWARE OR SOFTWARE FAILURE, AND OTHER FACTORS MAY COMPROMISE THE SECURITY OF YOUR PERSONAL DATA AT ANY TIME.
User Protection of Personal Data. You are solely responsible for preventing unauthorized access to your devices and your User Account by protecting your account credentials and limiting access to your devices. Freya Fit has no access to or control over your device’s security settings, and it is your responsibility to implement any device-level security features and protections you feel are appropriate (e.g., password protection, encryption, remote wipe capability). We recommend that you take all appropriate steps to secure any device that you use to access our Services.
Please note that Freya Fit will never send you an email requesting confidential information, such as account numbers, usernames, passwords, or Social Security Numbers. If you receive a suspicious email from Freya Fit, please notify us at [email protected]. Further, if you know of or suspect any unauthorized use or disclosure of your User Account information or any other security concern, please notify Freya Fit immediately.
Data and Security Breaches. Freya Fit will notify you of any data or security breaches as required by and in accordance with applicable law.
SECTION 4: COMMUNICATIONS AND MARKETING
Freya Fit Communications – Advertising. Freya Fit may use your Personal Data to contact you with newsletters, marketing, or promotion materials and other information that may be of interest to you. You may opt out of receiving any marketing or advertisement materials from Freya Fit at any time by following the unsubscribe link or by contacting us at [email protected].
Freya Fit Communications – Non-Advertising. Freya Fit may send communications, including emails, to you regarding your User Account and the Services. You can choose to filter any User Account or Services emails using your email settings, but we do not provide an option for you to opt out of these communications.
SECTION 5: TRACKING
Cookie Policy. Cookies are small files that a web server sends to your computer or device when you visit a web application that uses cookies to keep track of your activity on that site. Cookies also exist within applications when a browser is needed to view or display certain content within the application. Cookies hold a small amount of data specific to a web application, which can later be used to help remember information you entered in the application (like your email or username), preferences selected, and movement within the application. We use cookies and other technologies to, among other things, better serve you with more tailored information, and to facilitate efficient and secure access to the Services.
Our cookies do not, by themselves, contain Personal Data. Further, we do not combine the general information collected through cookies with any other Personal Data to identify you. However, we do use cookies to identify that your web browser has accessed aspects of the Services and may associate that information with your User Account (if one exists).
Opting Out of Cookies. If you prefer, you can usually choose to set your browser to remove cookies and reject cookies. If you enable a do not track signal or otherwise configure your browsers to prevent us from collecting cookies, you will need to reenter your login information each time you visit the login page. You may also be unable to take advantage of some of the Services.
Do Not Track Disclosure. Some web browsers may transmit do not track (“DNT”) signals to websites with which the user communicates. To date, there is no industry standard for DNT and users cannot know how a given company responds to a DNT signal they receive from browsers. Freya Fit is committed to remaining apprised of DNT standards. However, Freya Fit does not support DNT browser settings and does not currently participate in any DNT frameworks that would allow Freya Fit to respond to signals or other mechanisms regarding the collection of your personal information.
SECTION 6: CONTACT US
If you have questions about this Privacy Policy, please contact us by email at [email protected] or in writing to our Data Protection Officer at:
Freya Fit LLC
Attn: Siobhan Middleton
305 East Huntland Drive
Austin, TX 78752
Please note that email communications are not always secure. Please do not include sensitive information in emails to us.
If you have concerns about how your data is being handled and would like to file a complaint, you may do so with the appropriate regulatory authority.
