A MESSAGE FROM SHAY
Hi Freyas,
At 27, I launched the UK's first women's-only fitness club in 2015, challenging industry norms while investors called my vision "lunacy." I saw an opportunity where they saw limitations but I managed to secure two successful investment rounds, and go on to change thousands of women's lives.
My journey through women's health has been deeply personal: surviving stage 3 breast cancer, navigating my way through a surgically induced early menopause, recovering from incontinence after surgery, and walking my own fertility preservation path.
My determination to transform women's health runs deep, and I will fearlessly champion women's right to more options and less BS.
I bring substance to Freya, I am a Level 4 Personal Trainer, Movement Specialist, Pre/Post Natal specialist, PN Level 2 nutritionist, with 15+ years in women's wellness.
My body has lived many lives, professional dancer, Ironman triathlete, and now at 39, simply an evolving gym-goer. Confession: I'm not naturally drawn to social media, so be gentle if you spot me there!
I hope to see you in our programs.
(aka “the little tornado”)
Pelvic Health Specialist & Founder of Freya Fit
A MESSAGE FROM SHAY
Hi Freyas,
At 27, I launched the UK's first women's-only fitness club in 2015, challenging industry norms while investors called my vision "lunacy." I saw an opportunity where they saw limitations but I managed to secure two successful investment rounds, and go on to change thousands of women's lives.
My journey through women's health has been deeply personal: surviving stage 3 breast cancer, navigating my way through a surgically induced early menopause, recovering from incontinence after surgery, and walking my own fertility preservation path.
My determination to transform women's health runs deep, and I will fearlessly champion women's right to more options and less BS.
I bring substance to Freya, I am a Level 4 Personal Trainer, Movement specialist, Pre/Post Natal specialist, PN Level 2 nutritionist, with 15+ years in women's wellness.
My body has lived many lives, professional dancer, Ironman triathlete, and now at 39, simply an evolving gym-goer. Confession: I'm not naturally drawn to social media, so be gentle if you spot me there!
I hope to see you in our programs.
(aka “the little tornado”)
Pelvic Health Specialist & Founder of Freya Fit
EVERY . SINGLE . DAY
Values That Motivate Us
Unfiltered Truth
No BS, just honest conversations, raw insights, and unapologetic education about women's realities.
Fierce Committment
No sugar-coating, no half-measures. While other programs offer surface-level support, we deliver the whole package, expert-led with zero filters.
Razor Wit
We tackle life's real, sometimes messy, parts with a sharp, irreverent wit that normalizes the conversation and forges unbreakable connections.
Resilience
Forging unbreakable mental and physical strength is core to our mission.
The Pack
Forget polite circles, we're building a global pack of tenacious women who have each other's backs with steadfast, nonjudgmental support.
Synergy
We're not piecemeal; we're a powerhouse that integrates movement, nutrition, mental resilience, and community connection into personalized wellness journeys that ignite transformation from the inside out.
Relentless Evolution
Wellness isn't a should; it's a non-negotiable act of self-ownership.
THE BIRTH OF FREYA FIT
Why Freya?
(Freja) is the bold Nordic goddess of fertility & transformation.
She is celebrated for her beauty, creative energy, and independent spirit. She is a divine guide through major life changes, Freja helps people shed old identities and embrace new beginnings with courage and wisdom.
Our Symbol: The Triskeli
This is an ancient symbol with three spiraling arms flowing from a single center point. We chose this powerful emblem because it perfectly captures our approach to women’s wellness.
Three Spirals, One You
Each spiral represents an essential element of your wellness:
- Fitness: strength for your body
- Focus: clarity for your mind
- Fuel: nourishment for your whole self
The center point? That's you, the force that brings it all together.
Honoring Your Natural Rhythm
The triskelion's flowing design reflects our core belief: wellness isn't about fixing isolated problems. It's about supporting your body's natural rhythms through every phase, from your monthly cycle through motherhood to menopause.
Ancient Wisdom for Modern Women
This 3,000-year-old symbol connects you to generations of women who understood what we're reclaiming today: when all parts of your wellbeing flow together, you're unstoppable.
THE BIRTH OF FREYA FIT
Why Freya?
(Freja) is the bold Nordic goddess of fertility & transformation.
She is celebrated for her beauty, creative energy, and independent spirit. She is a divine guide through major life changes, Freja helps people shed old identities and embrace new beginnings with courage and wisdom.
Our Symbol: The Triskeli
This is an ancient symbol with three spiraling arms flowing from a single center point. We chose this powerful emblem because it perfectly captures our approach to women’s wellness.
Three Spirals, One You
Each spiral represents an essential element of your wellness:
Fitness: strength for your body
Focus: clarity for your mind
Fuel: nourishment for your whole self
The center point? That's you, the force that brings it all together.
Honoring Your Natural Rhythm
The triskelion's flowing design reflects our core belief: wellness isn't about fixing isolated problems. It's about supporting your body's natural rhythms through every phase, from your monthly cycle through motherhood to menopause.
Ancient Wisdom for Modern Women
This 3,000-year-old symbol connects you to generations of women who understood what we're reclaiming today: when all parts of your wellbeing flow together, you're unstoppable.
Explore Our Programs
PRENATAL 1
THE BUILD
Support your core through pregnancy and reduce symptoms of pelvic floor weakness.
PRENATAL 2
LIFT & GROW
Maintain connection to your core and pelvic floor while gaining strength.
PRENATAL 3
DELIVER STRONG
Feel physically prepared and mentally calm as you approach delivery.
POSTNATAL 1
FEEL & HEAL
Rebuild the foundations of your pelvic floor, core and functional strength.
POSTNATAL 2
CORE COMEBACK
A medium impact program to connect to your pelvic floor and core while lifting heavier weights.
POSTNATAL 3
THE RISE
A higher impact, intense program that improves your overall strength, fitness and pelvic floor.
PAUSE 1
REVOLT
Master core connection techniques that support pelvic floor recovery and overall strength.
PAUSE 2
REBEL
Be ready for running, jumping, and heavier lifts with complete core and pelvic floor control.
PAUSE 3
REIGN
Dominate high-intensity exercise with pelvic floor and mental confidence.
NEW TO FREYA FIT
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