who is freya
Meet Freya founder, Shay
A little tornado of unfiltered truth, fierce commitment and razor wit, with the scars and the science to back it up.
15+ yrs
coaching women through every stage
the founder
Built from lived experience
- Launched the UK's first women's-only fitness club in 2015, aged 27.
- Survived stage 3 breast cancer.
- Navigated surgically-induced early menopause.
- Recovered from post-surgery incontinence.
- Former professional dancer and Ironman triathlete.
Level 4 Personal TrainerMovement SpecialistPre/Postnatal SpecialistPN Level 2 Nutritionist15+ years in women's wellness
what drives us
Our daily motivation
Unfiltered Truth
Fierce Commitment
Razor Wit
Resilience
The Pack
Synergy
Relentless Evolution
the triskeli
Three spirals, three F's
Freya (Freja) is the Nordic goddess of fertility and transformation. Our logo, the ancient three-spiraled Triskeli, stands for the three forces in every program.
Fitness
Body strength.
Focus
Mental clarity.
Fuel
Nourishment.