A MESSAGE FROM SHAY
Hi Freyas,
At 27, I launched the UK's first women's-only fitness club in 2015, challenging industry norms while investors called my vision "lunacy." I saw an opportunity where they saw limitations and secured two successful investment rounds.
My journey through women's health has been deeply personal: navigating incontinence after surgery, surviving breast cancer, walking my own fertility preservation path, and finding my way through a surgically induced early menopause.
My determination to transform women's health runs deep. I will fearlessly champion women's right to more options and less BS.
I bring substance to Freya, I am a Level 4 Personal Trainer, Pre/Post Natal specialist, PN Level 2 nutritionist, with 15+ years in women's wellness.
My body has lived many lives, professional dancer, Ironman triathlete, and now at 39, simply an evolving gym-goer. Confession: I'm not naturally drawn to social media, so be gentle if you spot me there!
Hope to see you in our programs.
(aka “the little tornado”)
Pelvic Health Specialist & Founder of Freya Fit
A MESSAGE FROM SHAY
Hi Freyas,
At 27, I launched the UK's first women's-only fitness club in 2015, challenging industry norms while investors called my vision "lunacy." I saw an opportunity where they saw limitations and secured two successful investment rounds.
My journey through women's health has been deeply personal: navigating incontinence after surgery, surviving breast cancer, walking my own fertility preservation path, and finding my way through a surgically induced early menopause.
My determination to transform women's health runs deep. I will fearlessly champion women's right to more options and less BS.
I bring substance to Freya, I am a Level 4 Personal Trainer, Pre/Post Natal specialist, PN Level 2 nutritionist, with 15+ years in women's wellness.
My body has lived many lives, professional dancer, Ironman triathlete, and now at 39, simply an evolving gym-goer. Confession: I'm not naturally drawn to social media, so be gentle if you spot me there!
Hope to see you in our programs.
(aka “the little tornado”)
Pelvic Health Specialist & Founder of Freya Fit
EVERY . SINGLE . DAY
Values That Motivate Us
Unfiltered Truth
No BS, just honest conversations, raw insights, and unapologetic education about women's realities.
Fierce Committment
No sugar-coating, no half-measures. While other programs offer surface-level support, we deliver the whole package, expert-led with zero filters.
Razor Wit
We tackle life's real, sometimes messy, parts with a sharp, irreverent wit that normalizes the conversation and forges unbreakable connections.
Resilience
Forging unbreakable mental and physical strength is core to our mission.
The Pack
Forget polite circles, we're building a global pack of tenacious women who have each other's backs with steadfast, nonjudgmental support.
Synergy
We're not piecemeal; we're a powerhouse that integrates movement, nutrition, mental resilience, and community connection into personalized wellness journeys that ignite transformation from the inside out.
Relentless Evolution
Wellness isn't a should; it's a non-negotiable act of self-ownership.
THE BIRTH OF FREYA FIT
Why Freya?
(Freja) is the bold Nordic goddess of fertility & transformation.
She is celebrated for her beauty, creative energy, and independent spirit. She is a divine guide through major life changes, Freja helps people shed old identities and embrace new beginnings with courage and wisdom.
At The Heart Of Our Brand Sits The Triskelion
This is an ancient symbol with three spiraling arms flowing from a single center point. We chose this powerful emblem because it perfectly captures our approach to women’s wellness.
Discover Our Brand Story
The triskelion's flowing nature reflects our core belief: you can't separate one part of yourself from another. We see you as a whole person, not symptoms to fix.
As you journey with us, let this symbol remind you how naturally powerful you are when all parts of your wellbeing flow together.
More than just a logo. Our triskelion is our philosophy made visual.
The three elements of wellness. Think of the spirals as our secret sauce, Fitness, Focus, and Fuel, working together. That center point? That's you, the badass woman at the heart of it all.
Your life's natural flow. We honor your body's natural rhythms through "period-present-pause", from monthly cycles through motherhood to menopause. Each spiral shows how you evolve and grow stronger through every phase.
Ancient wisdom, modern life. This 3,000-year-old symbol connects you to generations of women's wisdom, a reminder that your experiences have been honored across millennia.
Explore Our Programs
PRENATAL 1
THE BUILD
Support your core through pregnancy and reducing symptoms of pelvic floor weakness.
PRENATAL 2
LIFT & GROW
Maintain connection to your core and pelvic floor while gaining strength.
PRENATAL 3
DELIVER STRONG
Feel physically prepared and mentally calm as you approach delivery.
POSTNATAL 1
FEEL & HEAL
Rebuild the foundations of your pelvic floor, core and functional strength.
POSTNATAL 2
CORE COMEBACK
A medium impact program to connect to your pelvic floor and core while lifting heavier weights.
POSTNATAL 3
THE RISE
A higher impact, intense program that improves your overall strength, fitness and pelvic floor.
PAUSE 1
REVOLT
Master core connection techniques that support pelvic floor recovery and overall strength.
PAUSE 2
REBEL
Be ready for running, jumping, and heavier lifts with complete core and pelvic floor control.
PAUSE 3
REIGN
Dominate high-intensity exercise with pelvic floor and mental confidence.
NEW TO FREYA FIT
Get Advice Individualized For You
Take Our Personalized Pelvic Health Assessment. Developed to be more than just a generic assessment, with over 2000 individual advice pages designed specifically to your exact answers. This is your blueprint for stronger pelvic health, targeted insights, and a clear plan to move forward with confidence.
Find Your Best Fit